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How Online Searches Fuel Offline Conversions

It’s no secret that online search is the driving force behind most of today’s consumer activity. Many businesses rely on local search traffic for a large majority of their offline sales. According to data from Comscore, 78% of mobile searches lead to a purchase within 24 hours, and nearly three quarters of those purchases occur at a physical store. This is why it’s critical for Partners and Enterprises to cultivate the connection between online and offline marketing—the more these two worlds can be integrated, the greater the impact on the consumer—and store revenue!

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6 UK Business Directories That Are Crucial for Location Marketing
6 Important UK Business Directories

When it comes to reaching consumers who search online before buying locally, you will need to ensure that your business has a location marketing strategy in place. By creating accurate business listings for each of your locations, in various online UK business directories, you will be found by more consumers who are looking to buy in all of your areas... right now.

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How to make your negative reviews positively impact your online reputation
uberall blog image - review management

Did you know, your negative online reviews can actually work to help you drive more customers through the door? Check out these 8 top tips, put together by our location marketing experts, to help you craft and execute a review management strategy that will make a positive impact on your online reputation, and ultimately your sales.   

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