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Chris Walton

5 Holiday Wishes for Every Retailer This Black Friday

by Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

Black Friday and the holiday shopping season are upon us. According to the National Retail Federation, roughly 30% of all U.S. retail sales happen between Black Friday and Christmas -- generating almost $700 billion in total retail spend. Last year, Black Friday and Cyber Monday generated over $11 billion in sales revenue.

Put simply, the next month is all about retail.

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