Digital Location Marketing know how for the tag: Trends

ONLINE RESEARCH ‧ OFFLINE PURCHASE - The new customer journey
May 30, 2017
Blog main image - ROPO
You may think people who seek products online also make their purchases online, but nothing could be further from the truth. 80% of consumers make online searches for businesses in their local area with online reviews having a significant impact on purchase decisions for 58%. At uberall, we want to use our Location Marketing Cloud to ensure that consumers who are searching for your products also find their way into your branches.

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uberall and the Google Menu - serving up a deliciously simple way to get customers to your locations
May 8, 2017
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Earlier this week, we told you about how you could manage Google Attributes for your locations directly within the Location Marketing Cloud, so that potential customers could find your locations with context-based search. We’re happy to tell you today that customers can now also find you if they’re hungry for one of your menu items.

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Mobile navigation: Networked mobility as a future field
May 3, 2017
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Guiding users to specific addresses are bread and butter for navigation systems; The future lies in real-time systems, intelligent searches and intuitive navigation. The good news is, all of these require the same standardized basis to function: Correct location data.

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Citation Building is more important than ever
March 13, 2017
uberall offers best practice citation building
It builds local online presence for websites, which is pretty important in a world where half of all Google searches have a local reference. This is mainly due to the ROPO (Research Online, Purchase Offline), where consumers search online for a product or service which they then use or buy offline. Local businesses need their search results to be prominently displayed so to capitalize on the ROPO trend.

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This week in digital location marketing
February 20, 2017
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Your weekly roundup of all the important new stuff in local marketing. 

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This week in digital location marketing
February 9, 2017
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Every week, uberall provides you with a roundup of the most important developments in digital location marketing - here’s this week’s top 5. 

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Micro-moments in the year of local search
January 4, 2017
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In 2017, marketers need to be present in consumers’ micro-moments. This means finding ways to be inviting, reassuring and useful in a local sense. What’s more, brands will have to do it while navigating a world that is, in many ways, divided.

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Black Friday the local way
November 24, 2016
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Black Friday is upon us.Despite sounding like a horrific event from Game of Thrones, it’s simply the name given to the day after the American holiday Thanksgiving. It falls on the first day of the Christmas Shopping season, and describes the massive discounts available to consumers.  

Well, that’s putting it mildly. Black Friday is an out-and-out shopping extravaganza. It’s the leading day of the year for in-store spending in the US, and this trend is spreading to European shores. Last year, American shoppers spent a whopping $67,560,000,000 in-store on Black Friday. With such astronomical figures up for grabs, we provide three key things you need to do make sure you make Black Friday a fixture in your calendar year.

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Virtual reality and the opportunities for local marketing
July 7, 2016
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Every techie’s calling it the next big thing. And why shouldn’t they? Virtual Reality’s total immersion offers incredible opportunities to communicate with customers. While online traders should be especially happy, local traders and the retail world can also gain from this brave new reality.

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Speak up! The triumph of Voice Search
July 5, 2016
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First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search based on full sentences, Voice Search will likely change SEO in fundamental ways.

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