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Trends






Speak up! The triumph of Voice Search
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First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search base...

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Google Store Visit Conversions: from ad clicks to in-store purchases
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Over nine out of ten purchases are still taking place in brick and mortar stores. But how exactly does an interested consumer become a customer? Online ads are becoming increasingly important to measure this conversion. Google’s Store Visit Conversions in AdWords aims to measure the actual impact of online ads on buying behavior - and this tool is ...

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Top 5 Answers to the Offline Attribution Question
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The golden marketing question: how effective are your ad campaigns? With a large majority of sales being made in-store, simply tracking your online conversion rates is not enough to track the effectiveness of your ad campaigns. Business owners and marketing managers increasingly need to understand if their efforts are translating into store visits....

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