Digital Location Marketing know how for the tag: Reputation Monitoring

How to use online reviews to save your business money
April 26, 2017
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Online Reputation Management. You might be forgiven for thinking it means sitting around on social media, making sure any negative reviews or comments are properly dealt with. But Online Reputation Management (ORM) is so much more than this - as uberall MD and Co-Founder Florian Huebner wrote in Street Fight Magazine earlier this month, ORM can be so much more to a business, if a company collects and uses that information strategically.

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Engage: A new era in Local Presence Management
November 9, 2016
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Engage, respond and drive your sales: uberall has launched its comprehensive social engagement platform for clients and partners. Engage enables businesses to make more sales by influencing potential customers’ purchasing decisions at key moments in the sales cycle.

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Customer Reviews as Purchasing Factors - the Chance of Increased Revenue through Reputation Management
February 8, 2016
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What used to be done through mouth-to-mouth promotion by friends and colleagues, nowadays is accomplished through online customer reviews. The visualization of rankings through stars or points allows for a simple quality assessment of a product or service. Rating portals are booming: they help to organize the clutter of online offers and depending on their trustworthiness come close to the credibility of a quality seal or test report. That’s why companies and retailers need to invest in great reputation management. Or in other words, great traditional customer service with a modern twist: visibility on every channel.

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Initiate customer dialogue with the Reputation Management Hub by uberall.com
January 18, 2016
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Today, 80% of consumers are using search engines, online directories, apps, map services and GPS devices on a daily basis to find products and services in their local area. Local businesses lacking presence in any of these channels are at a competitive disadvantage when it comes to customer acquisition. The software by uberall.com allows businesses and traders to increase their online visibility by creating a separate, optimised company profile in all of the above channels for each branch and each location.

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Snack Pack now – Google’s wake-up call to all retailers and service providers
January 18, 2016
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Google has recently modified its “Local Pack”. The search engine juggernaut now only displays three search results in the “Local Pack”, instead of the previous seven. In addition, users do not longer see all information about the business or branch. What implications does this have for the online findability of stationary retailers and service providers?

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