Digital Location Marketing know how for the tag:

ROPO

Black Friday: 5 Ways Location Marketing Can Help Your Business Make Better Sales

Black Friday is imminent. Eager consumers across the country are already planning which stores to visit, and where locally to start their holiday shopping. Participating businesses will work hard all week to maximize their promotions and train holiday staff for what will be the single greatest sales’ event of the whole year.

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ONLINE RESEARCH ‧ OFFLINE PURCHASE - The new customer journey
Blog main image - ROPO

You may think people who seek products online also make their purchases online, but nothing could be further from the truth. 80% of consumers make online searches for businesses in their local area with online reviews having a significant impact on purchase decisions for 58%. At Uberall, we want to use our Location Marketing Cloud to ensure that co...

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Citation Building is more important than ever
Uberall offers best practice citation building

It builds local online presence for websites, which is pretty important in a world where <strong>half of all Google searches have a local reference</strong>. This is mainly due to the <strong>ROPO</strong> (Research Online, Purchase Offline), where consumers search online for a product or service which they then use or buy offline. Local businesses...

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NEW from uberall and Yelp: Getting local business global coverage through the Location Marketing Cloud
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We have a big announcement to make today. We recently brought you comparative <a href="https://Uberall.com/en/blog/new-comparative-performance-insights-for-all-your-google-and-facebook-locations/155301952973" target="_blank" rel="noreferrer noopener">Google My Business and Facebook Location insights</a>, and released our <a href="https://Uberall.co...

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