Digital Location Marketing know how for the tag: Location Marketing

Time-consuming marketing campaigns? Save time with uberall and efficient labels for your locations
December 20, 2017
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Targeting the right customers is vital for all effective marketing campaigns. You invest a lot of time in planning your promotions, but less than half of consumers feel they are properly addressed by ads and information online. But now with Labels, uberall helps you target your customers better, and run more targeted communications on Facebook, Google and other platforms. Saving you time, and bringing more customers to your stores.

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This week in digital location marketing
February 20, 2017
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Your weekly roundup of all the important new stuff in local marketing. 

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Multi-location business: uberall is your guide to Facebook Location success
February 10, 2017
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Using the new uberall Guide to Facebook, chain stores can achieve maximum Facebook presence for all their store locations. Maximize your local visibility in the world’s biggest social network and beyond.

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"Suggest an edit" in Google: uberall protects location data
February 7, 2017
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Google locations can be edited with just a few clicks by any user. In this precarious situation, uberall offers franchised companies sustainable data security.

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Needle in a haystack: The perfect sales platform for digital location marketing
January 31, 2017
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Silktide is uberall’s newest technology partner. Together, we are opening up even more sophisticated sales opportunities for resellers.

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Before and after uberall: Revolutionising sales through online presence management
July 21, 2016
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uberall gives businesses the power to take control of their online presence. It makes their listings uniform across all platforms - which makes it easier for customers to find a branch, which means one thing: More sales. Just check out some of our client case studies from Netto, toom Baumarkt and Motel One.
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Google Store Visit Conversions: from ad clicks to in-store purchases
May 23, 2016
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Over nine out of ten purchases are still taking place in brick and mortar stores. But how exactly does an interested consumer become a customer? Online ads are becoming increasingly important to measure this conversion. Google’s Store Visit Conversions in AdWords aims to measure the actual impact of online ads on buying behavior - and this tool is increasingly precise.

Online ads are a modern, convenient and relatively cheap way of advertising. Many retailers and service providers, however, question the effect that these ads actually have to attract customers to their locations. What is the probability that a clicked ad will attract a customer into a store? And which keywords have the best chance of success? Measuring this online-to-offline conversion is still a very tricky matter and is being addressed by various providers. In fact, successfully closing the gap between digital and local seems to be the holy grail of the industry.

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Uberall Store Finder & Local Pages: branch location search, as it should be
April 11, 2016
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A good website masters the art of directing visitors to the most important information. For local businesses, chains and franchises, that means directing users to their nearest branch location. A store locator in the company’s website is a great practice so customers can identify which shops are near to them.

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Top 5 Answers to the Offline Attribution Question
March 9, 2016
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The golden marketing question: how effective are your ad campaigns? With a large majority of sales being made in-store, simply tracking your online conversion rates is not enough to track the effectiveness of your ad campaigns. Business owners and marketing managers increasingly need to understand if their efforts are translating into store visits.

Up until recently, it was difficult for brick and mortar retailers to really know if their campaigns were driving people to their locations. Local businesses needed to rely on traditional methods, such as offering a coupon or code, and offering an incentive for customers to redeem this coupon for a discount. Alternatively, companies would have to wait until credit card payments could be analysed, an expensive process that could take a long time - time that would delay management’s decisions regarding a campaign. Yet over 90% of sales are being made in-store, so understanding offline attribution is a must. 

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