Digital Location Marketing know how for the tag: Local SEO

Your very own booking service, directly within Google Search and Maps
August 15, 2017
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With uberall, you can influence the Google Local Pack like never before. We give you a special action button which allows your customers to make appointments, orders, and reservations directly within the Google search results.

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No more hide & seek: Search, filter and find with uberall’s Locator
August 11, 2017

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Your customers need to know where your stores are if they’re going to buy from you - a simple fact of business, but a tricky tech problem nevertheless - especially for multi-location businesses. With uberall’s Locator, you can create an easy-to-use storefinder and search-optimized store-location pages - meaning your new and existing customers will be able to find your stores easier than ever.

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New: Comparative performance insights for all your Google and Facebook Locations
January 10, 2017
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You can’t tell how well you’re performing without analytics. That’s why uberall took Google My Business’ (GMB) updated API, and made it even more meaningful for multi-location business. We even made these insights comparable with your Facebook Location pages.

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Local Citations: Good references for your company’s business profile
August 22, 2016
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If you want Google to trust you, you need some good references. Curated, consistent citations give you the references you need to earn that trust.

We all know Google provides instant search results - you don’t have to type in all relevant keywords for the engine to offer appropriate results, but just one or two keywords for Google to offer potential, completed results. Google therefore ‘crawls’ the web constantly for new, interesting and relevant content.

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From the valley to the village: Pure business at dmexco 2016
August 4, 2016
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Europe’s leading Digital Marketing conference is once again here. dmexco (Digital Marketing Exposition and Conference) takes place in one of the up and coming digital heavyweights of the European startup scene, Cologne, on September 14-15.

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Before and after uberall: Revolutionising sales through online presence management
July 21, 2016
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uberall gives businesses the power to take control of their online presence. It makes their listings uniform across all platforms - which makes it easier for customers to find a branch, which means one thing: More sales. Just check out some of our client case studies from Netto, toom Baumarkt and Motel One.
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Speak up! The triumph of Voice Search
July 5, 2016
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First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search based on full sentences, Voice Search will likely change SEO in fundamental ways.

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FAQ: Google My Business - The Direct Line to your Customers
April 22, 2016
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If you want to appear in Google’s search results and Google Maps, you can’t get around Google My Business. We are answering the most common questions about this important directory for local businesses.

What is Google My Business?

With Google My Business, companies can manage their online presence within the Google universe. By using this powerful directory, you can keep control of how your business appears in the Internet and ensure that customers get accurate information (opening times, directions, contact information) about your locations. The tool also helps you make sure that your company is found on all Google’s channels (Google Search, Google Maps, Google +). Further, Google My Business facilitates direct interaction with customers and helps connect them to your business.  

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NoFollow Links for Local SEO - a Blessing in Disguise
April 8, 2016
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We often get asked by our clients about nofollow links - an important but often confusing topic. What is the difference between nofollow and dofollow links and why does this matter? How can you make sure you are taking advantage of a citation while using the right type of link to optimize your online presence? We have the answers.

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Company data is subject to constant manipulation in online portals – how can this be prevented?
January 18, 2016
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The exchange of information on online portals and directories is best pictured as a game of “Chinese whispers”. Online portals and business directories such as the Yellow Pages, and rating portals such as Yelp or Foursquare, are closely connected on the Internet. If the wrong data is entered, the error spreads easily, even if the company does not actively publish its information on those pages.

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