Digital Location Marketing know how for the tag: Local Citations

Citation Building is more important than ever
March 13, 2017
uberall offers best practice citation building
It builds local online presence for websites, which is pretty important in a world where half of all Google searches have a local reference. This is mainly due to the ROPO (Research Online, Purchase Offline), where consumers search online for a product or service which they then use or buy offline. Local businesses need their search results to be prominently displayed so to capitalize on the ROPO trend.

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Local Citations: Good references for your company’s business profile
August 22, 2016
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If you want Google to trust you, you need some good references. Curated, consistent citations give you the references you need to earn that trust.

We all know Google provides instant search results - you don’t have to type in all relevant keywords for the engine to offer appropriate results, but just one or two keywords for Google to offer potential, completed results. Google therefore ‘crawls’ the web constantly for new, interesting and relevant content.

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