Digital Location Marketing know how for the tag: Google Maps

uberall and the Google Menu - serving up a deliciously simple way to get customers to your locations
May 8, 2017
image
Earlier this week, we told you about how you could manage Google Attributes for your locations directly within the Location Marketing Cloud, so that potential customers could find your locations with context-based search. We’re happy to tell you today that customers can now also find you if they’re hungry for one of your menu items.

...read more
Tags:
Mobile navigation: Networked mobility as a future field
May 3, 2017
image
Guiding users to specific addresses are bread and butter for navigation systems; The future lies in real-time systems, intelligent searches and intuitive navigation. The good news is, all of these require the same standardized basis to function: Correct location data.

...read more
Tags:
NEW from uberall: Manage Google Attributes within the Location Marketing Cloud
May 3, 2017
Main image Google attributes blog
Adding context-rich information about your locations could be the difference between getting foot-traffic, and not. More customers than ever are looking for specific information about locations, which can only be supplied by attributes. In this article, we show you how uberall can help you make attribute-related searches benefit you, using the Location Marketing Cloud.

...read more
Tags:
Citation Building is more important than ever
March 13, 2017
uberall offers best practice citation building
It builds local online presence for websites, which is pretty important in a world where half of all Google searches have a local reference. This is mainly due to the ROPO (Research Online, Purchase Offline), where consumers search online for a product or service which they then use or buy offline. Local businesses need their search results to be prominently displayed so to capitalize on the ROPO trend.

...read more
Tags:
"Suggest an edit" in Google: uberall protects location data
February 7, 2017
Suggest an edit in Google - Main image
Google locations can be edited with just a few clicks by any user. In this precarious situation, uberall offers franchised companies sustainable data security.

...read more
Tags:
New: Comparative performance insights for all your Google and Facebook Locations
January 10, 2017
image

You can’t tell how well you’re performing without analytics. That’s why uberall took Google My Business’ (GMB) updated API, and made it even more meaningful for multi-location business. We even made these insights comparable with your Facebook Location pages.

...read more
Tags:
Risks of unverified Google My Business listings
November 4, 2016
Not verifying Google My Business has consequences for both a business’s online presence and offline sales. uberall gives companies control over their Google Locations whilst boosting local visibility.
Location in the spotlight

Small and medium-sized businesses as well as big chain store companies depend on full control over their location data and touch points on the internet to hold their ground in local online marketing.

...read more
Tags:
Local Citations: Good references for your company’s business profile
August 22, 2016
image
If you want Google to trust you, you need some good references. Curated, consistent citations give you the references you need to earn that trust.

We all know Google provides instant search results - you don’t have to type in all relevant keywords for the engine to offer appropriate results, but just one or two keywords for Google to offer potential, completed results. Google therefore ‘crawls’ the web constantly for new, interesting and relevant content.

...read more
Tags:
Snack Pack now – Google’s wake-up call to all retailers and service providers
January 18, 2016

Google has recently modified its “Local Pack”. The search engine juggernaut now only displays three search results in the “Local Pack”, instead of the previous seven. In addition, users do not longer see all information about the business or branch. What implications does this have for the online findability of stationary retailers and service providers?

...read more
Tags: