Smart phones have changed the way businesses lure foot traffic into their stores. Consumers increasingly turn to their phones to determine where locally to eat out, shop, or request professional services. This mobile surge has resulted in the “near me” search phenomenon. To be found by consumers, businesses must fine-tune their Location Marketing to be two steps ahead in the modern, mobile-dependent economy....read more
Facebook is the most widely used social network in the world. For a long time, it has not only been interesting for individuals, but also important for companies as a contact point with potential customers. With Facebook Locations, the social network now highlights its focus on local search.