Opening retail stores will prove more complex than closing them down. Retailers must consider health and safety while minimizing friction for the consumer. It also means marketing in a multichannel world, where online and offline are more tightly integrated. Understanding this new landscape and responding with the right content and communication are critical to retail success.
In our webinar, Uberall VP of Market Insights Greg Sterling discusses:
- How economic uncertainty will affect consumer spending
- How social distancing and other rules will impact in-store shopping
- The importance of closer online and offline integration
- Presence management and local marketing best practices for “ the next phase ”