Search marketers often underestimate the value and impact of great local landing pages and how they can drive improved ranking and conversions. What is the anatomy of a high-performing landing page? What are the key features that generate consumer engagement?
For many marketers scaling local SEO can also feel overwhelming, with roadblocks in martech buy-in, technology limitations and the absence of data to back-test SEO focal points. This content-rich webinar, with Steve Wiideman, President of Wiideman Consulting Group and Greg Sterling, Uberall’s VP of Market Insights, will address these pain points and do a deep dive on landing page optimization for multi-location brands.
Watch to learn:
- The anatomy of a great local landing page
- Landing page insights from a study of 100 restaurant chains
- The risks and opportunities of user-generated content
- Options for capturing online-to-offline attribution
- How to set KPIs and measure results from local landing pages