Local Marketing Beat Episode #4

Navigating the Local SEO Landscape for Franchises: Pro Tips and Pitfalls

In episode 4 of the Local Marketing Beat, Christian Arriola speaks with Andrew Shotland, Founder and CEO of Local SEO Guide.

Andrew Shotland runs Local SEO Guide, a 15-year-old SEO consulting agency providing SEO audits and consulting to multi-location brands, local retailers, media and e-commerce sites, startups, agencies, and more.

Together, they get into:

• The biggest local SEO mistakes franchises make—and how to avoid them

• How to effectively optimize your Google Business Profile listings to improve local visibility and customer engagement

• The top ways of measuring local SEO success

You can try out Andrew's new Slack tool here 👉 Squeryl.ai

You can also connect with Andrew on LinkedIn, Twitter, and Threads.

Links to further reading:

• The Ultimate Local Social Media Guide for Multi-location Businesses

• How Multi-Location Brands Can Dominate Local SEO

• Top 6 Franchise Social Media Marketing Best Practices

• Local SEO Guide For Companies With Hundreds of Locations