Old Spaghetti Factory Realizes 30x Return on Facebook Ad Spend with Uberall

The US-Based Italian-Style Restaurant Chain Reached More Than 650,000 Unique Local Customers by Localizing Its Customer Engagement With Uberall's Content-Driven Platform.

The Old Spaghetti Factory, an Italian-style restaurant chain, turned to Uberall, the digital marketing platform that connects brands and consumers at the local level, to conduct a localized advertising campaign targeted to Facebook fans and friends of fans at 19 OSF locations.

With Uberall's new Campaigns solution, which officially launches today, Old Spaghetti Factory was able to realize a 30x return on their $2,000 investment in Facebook advertising for this campaign. In joining forces with Uberall, Old Spaghetti Factory created an impactful brand experience on and off their social sites, reaching more than 650,000 unique Facebook users that lived near one of 19 test locations and increasing their customer transactions by more than 7,100 year-over-year.

Uberall's platform made it easy for us to produce real business results through localized ads. It's easy to assume that localized marketing would be impactful, but until now it's been hard to execute at scale, let alone prove. The campaign provided us with a clear picture of the return on our Facebook ad spend — including a significant increase in real customer transactions in our restaurants. It demonstrated the impact a Facebook ad campaign can have when you provide a relevant, local call to action to the communities you serve.

Ryan DurrettDirector of Marketing, Old Spaghetti Factory

Localized Social Ads at Scale

The Uberall platform allows for national brands to engage local communities by ensuring their business locations can be found regardless of where consumers look, as well as driving more customers into the locations through targeted messaging and localized posts. This capability not only helped OSF, currently celebrating its 45th Anniversary, successfully engage with its existing fanbase, but also created a new community of OSF loyalists that will be back for years to come.

Uberall closes the loop between social engagement and sales but does so while providing a scalable way for national brands to have local relevance. Its local analytics tie into the social and advertising portions of our platform providing retailers with the ability to truly match their online customer engagement to real in-store transactions.