News and industry insights

A Very Covid Christmas: 5 Trends Retail Marketers Can't Ignore This Holiday Season

September 09, 2020

• Local Search
• Google Maps
• Navigation
• Trends

Mobile navigation: Networked mobility as a future field

May 03, 2017

• Digital Location Marketing
• Trends

This week in digital location marketing

February 09, 2017

• Google
• ROPO
• Trends
• Micro-moments

Micro-moments in the year of local search

January 04, 2017

• Local Search
• Black Friday
• Retail
• ROPO
• Trends
• Digital Marketing

Black Friday the local way

November 24, 2016

• Yelp
• Google
• Retail
• Trends
• Virtual Reality
• Location based Services
• Augmented Reality
• Local Marketing

Virtual reality and the opportunities for local marketing

July 07, 2016

• Voice Search
• Local Search
• Mobile Search
• Local SEO
• Google
• Digital Location Marketing
• Trends
• Local Marketing

Speak up! The triumph of Voice Search

July 05, 2016

• Local Search
• Mobile Search
• Google
• "near me" searches
• Trends

The accelerating growth of “near me” searches

June 08, 2016

• Location Marketing
• Google
• Trends
• Offline Attribution
• Store Visit Conversions
• tracking conversions

Google Store Visit Conversions: from ad clicks to in-store purchases

May 23, 2016

• Foursquare
• Location Marketing
• Trends
• Offline Attribution
• in-store traffic

Top 5 Answers to the Offline Attribution Question

March 09, 2016

• Retail
• Trends
• Geotargeting
• Indoor Navigation
• QR-Code-Shopping
• click n collect

5 Digital Trends in Retail - What is Next?

March 04, 2016