Overview
Founded in 1904, Schwarzkopf Professional has continuously pushed innovations within the hair care industry. With over 7,600 patents, the company is among the top three professional hair care brands in the world with a hairdressing community spanning the globe. Schwarzkopf strives to deliver a memorable experience at every step of today’s customer journey; and seized the opportunity to connect their current and prospective customers with one of their many partner locations near them when they did branded local searches.
The Uberall team developed a multilingual tool where partner salons could quickly and independently record their business data. The tool seamlessly integrated into Schwarzkopf Professional websites, in a variety of languages with Schwarzkopf’s corporate design incorporated throughout.
The Challenge
In 2018, Schwarzkopf Professional relaunched its worldwide digital salon directory, known as the Schwarzkopf Professional Salon Finder. The goal: find a partner who could register 28,000 salons in a comprehensive Salon Finder to make it easier for customers to find partner locations. The task was quite complex, from both a data acquisition and set-up perspective.
The Solution
In order to streamline the data collection process to ultimately launch the Salon Finder as quickly as possible, the Uberall team developed a multilingual tool where partner salons could quickly and independently record their business data. The collected information was then fed into the Uberall Locator and Pages product solution, which automatically generated accurate, search-engine-optimised and brand-appropriate location profiles including: GPS data, relevant opening hours, contact information and available product details.
With its convenient plug-and-play widget and flexible layout, the store locator was quickly and seamlessly integrated into Schwarzkopf Professional websites, in a variety of languages with Schwarzkopf’s corporate design incorporated throughout.
The Results
By optimising all their partner locations for branded local searches, Schwarzkopf is delivering a standout hybrid customer experience by making it easy for customers to find, like and recommend their partner locations.
