Virgin Holidays Increased Google Visibility with Uberall Listings

The Challenge

Virgin Holidays is the UK’s leading transatlantic tour operator. With 80+ travel agent locations across the country, they were faced with the challenge to manage a digital footprint for each individual location. The manual process of updating information for every location such as opening hours, address and website information across numerous platforms made it increasingly difficult and time intensive. Additionally, the lack of information affected their Google visibility, meaning many travel agent locations had a weak online presence. Virgin Holidays was looking for an enterprise solution that provided hassle-free, centralised management and made finding their travel agent locations online easy and effective for their customers.

The Solution

Virgin Holidays partnered with Uberall in 2016, looking to increase their Google visibility. They implemented Uberall Listings, part of the Location Marketing Cloud, to manage and optimise their digital footprint through one single source of truth. The relevant information for all of Virgin Holidays’ 80+ travel agent locations was uploaded through Listings, then published in real-time to Uberall’s network of 100+ worldwide search platforms, including Google, Facebook and Yelp. Today, Virgin Holidays has added 2600+ additional listings, managing a total of 4600+ total listings across more than 50 directories. Uberall continues to support Virgin Holidays with a simple and clear solution of maintaining and maximising the entire digital presence of their travel agent locations.

The Results

What our customer says

“Uberall has greatly enhanced the way we look after the digital presence of our retail stores by reducing what was once a very manual process with multiple logins to one streamlined process. This has allowed us to quickly get new stores the presence they need across key directories to drive consumer footfall.”
Jamie Marchant, Digital Marketing Manager VIRGIN HOLIDAYS

Posted by Uberall

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