INDIGO, the world leader in parking and individual mobility solutions, was looking for a digital solution to manage and update the online information for 502 locations, especially information shown on Google My Business (GMB) and navigation apps.
Adding the Uberall platform to INDIGO’s digital marketing arsenal has not only helped the brand reach its goals at the global level, but also has empowered local store managers to provide efficient and consistent reputation management at the local level.
Now, every time a new marketing campaign is launched, the team can simply update all its car park listings in just a few clicks. This brings together all relevant information in one place, making it the perfect decision-making tool. The group is also able to ensure the quality of its online information at all times, and monitor its traffic and reviews at a global level.
Number of locations: 502
An increase in performance metrics, despite challenging circumstances:
INDIGO operates in a sector that is in constant flux in terms of both supply and demand. Mostly because the availability of its car parks are dependent on multiple factors, such as the time of year, locations and the number of local events.
These factors also mean INDIGO’s customers are searching online with many questions: Is the car park going to fill up? Which are open? Are they closed for refurbishment/maintenance during the low season?
As such, the team needed a responsive tool that would connect its customers and prospects to the INDIGO nearest them — and ensure the online brand image was seamless so customers could easily take out a subscription or go directly to their nearest car parks.
INDIGO’s GMB listings were managed centrally in-house, so critical information was not updated automatically, while other listings were non-existent or incomplete. This meant information was inconsistent and the group’s local search rankings were low, given its position as a market leader.
INDIGO decided to use two Uberall solutions: Listings and Engage. With Listings, the brand could quickly boost the online visibility for hundreds of locations, while also improving the customers’ brand experience.
With Engage, an online review and automated post management tool, the local teams can easily promote services as well as effortlessly manage its online reputation, in part by responding to reviews and focusing on sites with lower ratings.
After using Uberall’s solutions for just one quarter, INDIGO saw its online visibility increase by 129%.
Website clicks, clicks to call and direction clicks in August 2020 were all up by 42% compared to the same period in 2019.
INDIGO France has seen double and even triple-digit growth in some cases, with listing views increasing by 129%, direction clicks by 51%, call clicks by 76% and website clicks by 43% (Q4 2019 vs. Q4 2018). These figures are a testament to the undeniable success of Indigo’s digital marketing strategy.
The results have been so impressive that the group has decided to work with Uberall in Canada, too. Uberall’s solutions have put INDIGO at the forefront of digital marketing, allowing this global brand to effectively manage the constant changes typical of its sector.
“Our sector is very dynamic. As such, we must be highly responsive in terms of the information we publish online, in particular to our directory listings. Uberall allows us to flexibly manage and maintain the online presence of more than 500 of our locations and ensure our SEO is up to scratch. In a nutshell, they make our life so much easier.” Jérôme Mayen, Director of Marketing and Sales