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Uberall elevates Anja Popp to Chief People Officer, appoints Gordon Andrade VP, Brand Marketing

New roles reflect company growth, commitment to market leadership.

13 April 2021 - Uberall, the leading provider of ‘Near Me’ Brand Experience (NMBX) marketing solutions, today announced the appointment of Anja Popp to the role of Chief People Officer and welcomes Gordon Andrade as VP Brand Marketing. With nearly 10 years of expertise in marketing solutions that drive consumers from online search to offline store visit, Uberall is experiencing a new phase in its growth, as consumer ‘Near Me’ searches for products and services in the local area have skyrocketed 100%, year-over-year.

These appointments go hand in hand with Uberall’s plan to build its leadership team to support continued business expansion, having experienced 30% growth last year compared to 2019. Uberall is also strengthening its position as a “people first” company by placing HR in the C-suite, emphasising the importance of HR’s role in managing talent and company culture, as well as to overall strategic planning.

Anja Popp joined Uberall in 2019 as VP Human Resources. In her new role, she will not only be responsible for global recruitment, employee relations, development of HR policies, she will also drive innovative approaches to human resources and provide strategic input, acting as a key stakeholder in shaping the future of Uberall. “Uberall's strong company reputation means that we’re attracting more and more highly-qualified candidates from all over the world, with more than 40 different nationalities already represented on our teams,” said Anja. “I intend to continue this trend, and will work hard to maintain Uberall’s high employee satisfaction and high-performing company culture,” said Anja. 

Gordon Andrade is joining Uberall as VP Brand Marketing, where he will be responsible for further developing Uberall’s unique brand equity and its competitive strengths from market to market. With over 20 years of experience, Gordon has helped rising brands establish themselves in high growth markets, working at advertising agency DDB India and across several markets in the middle east, before joining Al Salam Bank Bahrain as Head of Marketing and Corporate Communications, and later serving as General Manager of Branding and Marketing agency Elfinale. "I look forward to working in close collaboration with Uberall’s experienced and creative leadership team to build Uberall’s overall brand strategy, and further strengthen awareness and market position as our global growth continues to accelerate," said Gordon

“With the number of candidates at Uberall increasing by almost 65% from 2019 to 2020, we are delighted to have Anja join the C-Suite and welcome Gordon to the management team at this exciting stage of the company’s development. Gordon has a proven track record of building global brands, and Anja has consistently demonstrated her excellence in human resources over the past three years. Both new hires will help advance our position as the leading NMBX marketing solution and solidify our position as a dynamic global brand,” said Florian Hübner, CEO and co-founder of Uberall.

About Uberall
Uberall empowers some of the world’s biggest brands to deliver a memorable ‘Near Me’ Brand Experience — from online interactions to offline sales. The ‘Near Me’ Brand Experience consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer. Uberall’s solutions enable multi-location brands to easily manage search and discovery, engagement and conversion in real-time on all online platforms — mobile, voice and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms and advertising networks.Uberall is headquartered in Berlin, with additional offices in Paris, London, Amsterdam, San Francisco, Detroit, Montreal. Its clients include Fortune 500 companies and industry leaders from all over the world.

Learn more at uberall.com.