Partnership enables businesses to build trusted connections, strengthen local reputation, and stay fully engaged with their communities
1 October 2020 - Uberall, the leading provider of ‘Near Me’ Brand Experience marketing solutions, and Nextdoor, the neighbourhood hub for trusted connections, today announced a partnership to boost local retail visibility and engagement with consumers wherever they live. This new collaboration will enable businesses linked to the Uberall and Nextdoor platforms to increase their points of contact with nearby customers and enhance their global reputation at the local level.
Nextdoor connects neighbours to everything nearby, including local businesses and services. Nextdoor provides businesses with a free profile, called a Business Page, and is differentiated from other local search and directory sites through verified users who seek and provide recommendations – ensuring authentic and truly local content, as well as high-quality interactions.
‘Uberall Listings’ customers will now find Nextdoor in Uberall's network of partner platforms. Thanks to a centralised platform, the information on their Nextdoor Business Page will be updated in real time and sync with all of their online profiles.
By claiming a Business Page on Nextdoor, local businesses can establish an influential online presence and instantly reach thousands of neighbours with high buying intent and potential for conversion. More than 88% of Nextdoor members make local purchases at least once a week, and Nextdoor provides businesses with an easy and efficient way to connect to nearby customers in the neighbourhood.
People are using Nextdoor in over 17,000 neighbourhoods in the UK, and with this new partnership they will be able to find complete and up-to-date information on nearby businesses. Business Pages are 100% customisable, and allow local businesses to provide customers with practical information such as opening hours, contact details and delivery options.
To engage with customers and build their reputation, businesses can respond directly to comments posted by neighbours on Nextdoor. In this high-intent, high-trust environment, 70% of Nextdoor members trust word of mouth from their neighbours, and there are 50 million local business recommendations by neighbours on Nextdoor.
"The growth of 'Near Me' online searches for nearby physical stores is a development that companies need to take into account when interacting with their consumers at the local level," said Florian Hübner, CEO and founder of Uberall. "The partnership between Uberall and Nextdoor will enable many companies to get closer to their local customers by providing them with accurate and up-to-date information for their search for products and services close to home".
“2020 has been an incredibly challenging year for local businesses. Many were forced to shut, drastically change hours or completely change the way they trade. At Nextdoor we want to provide as much support to these businesses as possible because we recognise that when local businesses thrive, communities thrive.That’s why we’re excited to be partnering with Uberall to help more local businesses get back on their feet and reach the customers that matter the most to them,” said Nick Lisher, Head of EMEA, Nextdoor.
About Nextdoor, Inc.
Building connections in the real world is a universal human need. That truth, and the reality that neighbourhoods are among the most important communities in our lives, have been guiding principles for Nextdoor since the beginning. Today, neighbours rely on Nextdoor to tap into 265,000 neighbourhoods around the world, including the United States (1 in 4 U.S. households), the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark, Australia and Canada, with many more to come. We recognize that thriving communities are more than just residents. They’re also made up of the local businesses, nonprofits and public agencies that keep our neighbourhoods strong and connected. With more than 50 million local business recommendations from neighbours to date on Nextdoor, it’s easier than ever to take advantage of the possibilities nearby. Nextdoor is a privately-held company based in San Francisco with backing from prominent investors including Benchmark, Shasta Ventures, Greylock Partners, Kleiner Perkins, Riverwood Capital, Bond, Axel Springer, Comcast Ventures and others. For additional information and images: nextdoor.com/newsroom.
Uberall empowers some of the world’s biggest brands to deliver a memorable ‘Near Me’ Brand Experience (NMBX) — from online interactions to offline sales. NMBX consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer. Uberall’s solutions enable multi-location brands to easily manage search and discovery, engagement and conversion in real-time on all online platforms — mobile, voice and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms and advertising networks. Uberall is headquartered in Berlin, with additional offices in San Francisco, London, Paris, Amsterdam, Detroit, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world.
Learn more at www.uberall.com.
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