Partnership enables big brands to maximise their prominence and visibility locally, from online clicks to offline bricks
Berlin, September 24th 2020 – Uberall, the ‘Near Me’ Brand Experience (NMBX) expert, announces its partnership with Omnicom Media Group Nordics, to empower Nordic brands to improve and optimise the brand experience for consumers at the local level.
Today’s customer journey begins ‘Near Me,’ with an online search for products and services in the local area. Now more than ever, these ready-to-buy consumers rely on online business information to visit a store, only to find the opening hours are wrong and the doors are shut, or worse, the street address is out of date, and the shop has moved. In both instances, big brands lose sales, until the store's details are corrected. For brands with hundreds or thousands of locations, it can be infeasible to manage and update thousands of listings across 125+ pertinent online platforms.
“Brands are recognising the importance of maintaining correct online information about their local outlets, such as address, opening hours, and store offerings as well as engaging consumers. We’ve experienced an increase in requests for tools that can automate and optimise local data workflows,” said Rasmus Himmelstrup, Head of Resolution Media, Denmark. “We needed a partner that could manage and scale large local data sets for our enterprise clients, and in our opinion Uberall is one of the best location management platforms available.”
Through the partnership with Uberall, agencies within Omnicom Media Group can analyse, optimise, and update thousands of listings across different verticals, countries, and business entities, which also allows companies to maintain consumer engagement at a high level.
With Uberall and Omnicom Media Group, Nordic brands are enhancing NMBX for consumers at a local level, and minimising lost sales by having updated, consistent, and correct information on search engines and other online platforms.
“Omnicom Media Group is one of the strongest and fastest growing media networks in the Nordics, delivering full-service, digitally integrated solutions for its clients. Uberall is delighted to be working with Omnicom Media Group in the Nordic Region to provide global brands with a 'Near Me' Brand Experience,” said Florian Hübner, founder and CEO, Uberall. “Together, Uberall and Omnicom Media Group can bring some of the largest brands in the Nordic region to a street corner near you.”
Uberall empowers some of the world’s biggest brands to deliver a memorable ‘Near Me’ Brand Experience (NMBX) — from online interactions to offline sales. NMBX consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer. Uberall’s solutions enable multi-location brands to easily manage search and discovery, engagement and conversion in real-time on all online platforms — mobile, voice and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms and advertising networks. Uberall is headquartered in Berlin, with additional offices in San Francisco, London, Paris, Amsterdam, Detroit, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world.
Learn more at www.uberall.com.
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